international marketing
mdg’s team of international marketing strategists are multi-lingual event professionals who have lived and worked overseas. Our proven process for attracting international audiences to events begins with market research to rank and prioritize countries based on criteria such as past performance and future potential, capital expenditures, ease of doing business, likelihood of travel, etc. Once priorities are established, mdg will, as appropriate, negotiate strategic partnerships with in-market industry influencers, recruit buyer delegations, internationalize marketing collateral, participate in foreign trade events, execute digital campaigns, manage media relations and provide additional services as part of a broad, fully integrated approach.
our services
Global and country-specific strategy development, tactical planning and execution • International buyer delegation programs • International visa and registration support • International market research and analysis • International strategic partnership negotiation • International VIP marketing and programs • Internationalization of website and marketing assets • Participation in overseas events
clients served
case study
International Baking Industry Exposition (IBIE)
mdg led the design and execution of a new IBIE International Delegation Program that was fully integrated into IBIE’s international attendee acquisition campaign, promoted across email, web and digital campaigns and supported by personalized outreach to industry stakeholders abroad. The refreshed program appealed to a diverse group of international organizations including government entities, counterpart trade associations, qualified companies, travel organizers and media partners.
client testimonial
mdg’s international marketing specialists have provided invaluable strategy and agile tactical execution for the Baking Expo™ over the past six years. Our ability to acquire audiences from abroad and deliver exceptional experiences onsite has evolved tremendously since working with them. This is especially evident for our 2022 expo. At a time when most shows experienced a considerable decline due to pandemic-induced travel restrictions and war, IBIE achieved nearly a 20% increase from its international buyer segment.