Digital Marketing
mdg attributes much of its growth (and many client successes) over the past decade to the expertise, resources and overall prioritization it has placed on data-driven, results-focused digital marketing. Our team develops strategic marketing plans and tactical components that build awareness, increase engagement, generate positive brand association, reenvision content or concepts, prompt further consideration, drive visitors back to websites and, ultimately, convert prospects into attendees, exhibitors, sponsors, members or brand loyalists. Using mdg’s proprietary performance modeling, journey mapping, agile methodologies and a fully integrated approach, we blend paid media, SEM, data and automation best practices to move your prospects from awareness to conversion.
our approach
Intuitive technology, personalization and constant connectivity have seamlessly slipped into every aspect of our lives. Yet the way we think about marketing labors far behind reality. “Digital” marketing is really just “marketing,” isn’t it? A memorable customer experience is one that satisfies and sells with precision alignment of brand, data and content just underneath the surface.
Our strategists in digital, data and development work in parallel with our account team and creatives to develop attendee and member acquisition and retention and growth campaigns that align with the customer journey. The result of this approach is best viewed through our clients’ results.
Erin Lee
vice president of digital marketing strategy
how do we do it?
A multidisciplinary team, 20 strong, begins by mapping the customer journey across the buying cycle, aligning that journey with required data and content, then modeling the projected performance of attendee or membership acquisition overall, by channel and by segment.
This approach leads to constant optimizations through an agile methodology to identify the best strategy for our media mix of inbound channels (website traffic, email, PR, social) and paid channels (paid social, SEM, programmatic, native, video). The model leads to benchmarks and goals. The benchmarks and goals lead to testing and optimization in a continuous cycle of improvement of your goals.
case study
NAB SHOW®
NAB Show® wanted to understand registration pacing and establish realistic goals for future shows to help align marketing tactics and budgets appropriately.
