Digital Marketing
mdg attributes much of its growth (and many client successes) over the past decade to the expertise, resources and overall prioritization it has placed on data-driven, results-focused online marketing. Our team develops strategic marketing plans and tactical components that build awareness, increase engagement, generate a positive brand association, re-envision content or concepts, prompt further consideration, drive visitors back to websites and, ultimately, convert prospects into attendees, exhibitors, sponsors, members or brand loyalists. Using performance modeling, journey mapping, agile methodologies and a fully-integrated approach, we blend paid media, SEM, data, automation and the best practices in UI/UX to move your prospects from awareness to conversion.
our approach
Intuitive technology and constant connectivity have seamlessly slipped into every aspect of our lives. Yet, the way we think about marketing labors far behind reality. “Digital” marketing is really just “marketing,” isn’t it? A great customer experience is one that satisfies and sells with precision alignment of brand, data and content just underneath the surface.
Our strategists in digital, data and development work horizontally with our account team and creatives to develop attendee and member acquisition, retention and growth campaigns that align with the customer journey and not our agenda. The result of this approach is best viewed through our clients’ results.

Marc Blumer
customer journey architect
how did we do it?
A multidisciplinary team, 20-strong, begins by mapping the customer journey across the buying cycle, aligning that journey with required data and content, then modeling the projected performance of attendee or membership acquisition overall, by channel and by segment.
This approach leads to the constant adjustment through an agile methodology to identify the best hypothesis for our media mix of inbound channels (website traffic, email, PR, social) and paid channels (paid social, SEM, programmatic, native, video). The model leads to benchmarks and goals. The benchmarks and goals lead to testing and optimization in a never-ending cycle of improvement toward hitting and beating your goals.
case study
CAR WASH
The International Carwash Association approached mdg to assist with the continuing success of The Car Wash Show. The three major objectives for The Car Wash Show 2019 were: (1) Deliver more qualified attendees, (2) Enhance a great show experience, and (3) Encourage earlier registrations while decreasing no-shows. mdg reviewed past registrations, the attendee database and possible segmentation. Leveraging all of these insights, the show team built a digital performance model that quantified target performance indicators.