mdg, A Freeman Company is a strategy-driven agency with an impeccable reputation and 45-year track record of delivering results. Made up of marketing researchers and strategists, digital and interactive media experts, event and association management specialists, data analysts and a robust creative team, mdg offers complete marketing solutions to association, event and corporate clients.

mdg has served as a strategic partner for several of the most successful trade shows and conferences (physical and online) in the country, marketing new events and repositioning and rebranding mature ones. We work with our clients to increase qualified attendance, exhibitor/sponsor participation and market share by reacquiring lapsed participants, attracting new participants from core and niche markets, expanding internationally, drawing key attendees through VIP programs and capitalizing on the unique opportunities that exist in their respective marketplaces.

Additionally, mdg serves its association clients by helping them advance a broad range of initiatives. Leveraging in-depth knowledge of their industries and audiences, mdg develops and executes communication and marketing plans to increase membership, promote professional development opportunities, spark engagement, build participation in ancillary events and support sales, sponsorship and revenue objectives.

Since March 2020, our approach to planning, marketing and communications has reached new heights. We’ve been meticulously tracking audience sentiment through Freeman Event Research, closely following consumer trends and monitoring what’s working and what’s not over a vast portfolio of clients. Consequently, we’ve been helping our clients seize new opportunities, reinvent themselves, inject more humanity into their brands, broaden their content strategies, better engage their communities, embrace data-driven digital campaigns and more.

In the midst of crisis, we’re helping our clients find opportunities.