Digital marketing that does more than get clicks.
From paid media and landing pages to email marketing and automation, mdg creates digital campaigns grounded in audience behavior and measurable business goals. Backed by a dedicated digital marketing team and experience managing thousands of campaigns each year, we help events and associations improve conversion, engagement and ROI across channels.
- Performance marketing strategies tailored specifically for events and associations
- Campaign optimization determined by audience insight, testing and real-time measurement
- Web, email and automation systems that create more connected audience journeys
- Flexible engagement models, from channel-specific support to full audience acquisition campaigns
Digital Marketing Capabilities
- Social advertising (Meta, LinkedIn, TikTok, Reddit)
- Paid media
- Paid search
- Digital out of home (DOOH) advertising
- Podcast advertising
- ChatGPT paid advertising
- Performance marketing
- Marketing automation
- Workflows
- HTML template design and coding
- Hubspot certified partners
- Website development
- Custom landing pages
- Content creation
- Information architecture and sitemapping
- Reporting and analysis
- SEO optimization
- Systems integration
- UX strategy and design
Digital Marketing Case Studies
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7,000 Site Visits and a $100 Lower CPA Through TikTok
To reach younger foodservice professionals, the National Restaurant Association Show needed a channel that felt native to how the next generation discovers, evaluates and engages with industry opportunities.Learn More -
How a Leading Education Association Rebuilt Relevance — and Achieved 15% Membership Growth
mdg helped reverse membership decline and modernize flagship programs.Learn More -
Turning Fandom Into Ticket Sales: How Awesome Con Achieved a 4,700% Return On Ad Spend
With a tight campaign window and ambitious attendance goals, Awesome Con needed a digital strategy that could transform audience interest into measurable resultsLearn More
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Digital Marketing Questions & Answers
Digital marketing for events and associations includes paid media, email marketing, landing pages, marketing automation and other digital strategies used to attract audiences, increase engagement and improve conversion across the customer journey. mdg builds digital campaigns specifically around the audience behaviors and timelines unique to events and associations.
Digital marketing helps events and associations reach qualified audiences, deliver more relevant messaging and optimize campaigns based on real-time performance data. mdg combines audience insight, media strategy and campaign optimization to help organizations improve registration, engagement and ROI across channels.
Performance marketing is a digital marketing approach focused on measurable outcomes like clicks, conversions, registrations and revenue. mdg uses performance data, testing and audience insight to continuously optimize campaigns and improve results.
Landing pages improve conversion by creating focused audience experiences built around specific campaigns, messaging and calls to action. mdg develops landing pages designed to strengthen engagement and support measurable campaign goals.
Marketing automation helps organizations deliver personalized communication at scale through automated email workflows, audience segmentation and behavior-based messaging. mdg uses automation strategically to create more connected audience journeys and improve engagement throughout the customer lifecycle.
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