Insights into what works (from our actual work).
Event and association marketing best practices don’t stay “best practices” for long. mdg’s insights bring together the trends, strategic perspectives and practical ideas you need to know about now — all built on real expertise and campaign experience.
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How to Win Back Lapsed Attendees with mdg at AAR
Tyler Day will present a session with Carwash’s Kendra Johnson at the next Attendee Acquisition Roundtable.Learn More -
The Healthy Association That’s Losing Ground
Membership numbers. Renewal rates. Event attendance. Sponsor revenue. Those metrics aren’t wrong, but they’re all looking inward.Learn More -
We Ran Ads on ChatGPT. Here’s What We Found.
Here’s what we learned during the beta so you can hit the ground running.Learn More -
What Events Can Learn About Community From Queer Spaces
Queer communities have been designing systems of belonging since long before “community building” became a line item in a marketing budget.Learn More -
A Stronger Business Case for International Event Participation
Justifying attendance and exhibiting in uncertain conditions? This practical messaging framework makes it easier.Learn More -
How to Turn On-Site Social Content Into Your Most Powerful Asset
A strong social presence is now a baseline expectation for events, with Gen Z and millennials using it as a primary tool for discovery and validation — and often as default search engine, according to Sprout Social research. An event’s social profile has effectively become its first impression.Learn More -
The Email Question Every Event Marketer Should Be Asking
The shift isn’t “send less.” It’s “send with more intention.”Learn More -
Same Floor, Different Year
Walk some trade show floors and you’ll notice something that doesn’t always make it into post-event reports: It looks a lot like last year.Learn More -
AI Is Expanding Your Competition Faster Than You Think
AI-powered discovery, led by tools like ChatGPT, Gemini and Copilot, is changing how people find solutions. And in doing so, it’s expanding who you’re competing against.Learn More -
Is Your Event Still Worth the Trip?
International attendance has long been one of the clearest indicators of an event’s global relevance. When professionals travel across borders to attend a show, the value of being there must outweigh the cost, complexity and time away.Learn More
Ideas worth stealing.
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Get an inside look at what’s working in association and event marketing — not just best practices.
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