Case studies that prove what works.
Explore examples of how mdg helps events and associations solve complex challenges, from stagnant attendance to outdated member experiences. The headlines may give away the ending, but the real story is the thinking behind the results — and how we can apply it to your organization.
Featured Successes
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New Training Product Platform Drives $500k+ in Recurring Revenue and 2.8x Learner Growth
A tailored digital training platform turned an association’s member relationships into a lasting revenue stream — no sponsorship dollars required.Learn More -
How Influencer Marketing Became a Measurable Growth Channel
The International Builders’ Show had an established creator program — mdg helped transform it into a strategic driver of business results.Learn More -
Higher Attendance, Lower Acquisition Cost: How The MedTech Conference Cut Its CPA by 74%
As attendees grew accustomed to virtual and hybrid events, mdg helped The MedTech Conference make the case for returning in person — exceeding attendance goals while dramatically improving conversion efficiency.Learn More
Case Studies
Find your fit.
Looking for something specific? Use the filters to discover case studies that align with your objectives and see how strategy becomes execution — and execution becomes measurable results.
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New Training Product Platform Drives $500k+ in Recurring Revenue and 2.8x Learner Growth
A tailored digital training platform turned an association’s member relationships into a lasting revenue stream — no sponsorship dollars required.Learn More -
Tapping Into International Potential: 310% Increase in Delegation Registrations
To expand its global reach, IFT FIRST needed an international strategy that would turn high-potential markets into verified attendees and long-term growth opportunities.Learn More -
7,000 Site Visits and a $100 Lower CPA Through TikTok
To reach younger foodservice professionals, the National Restaurant Association Show needed a channel that felt native to how the next generation discovers, evaluates and engages with industry opportunities.Learn More -
450% International Market Growth: How a North American Leader Became a Global Destination
The uncrewed technology industry relies on collaboration across borders. mdg helped XPONENTIAL reflect that reality by connecting the event with new audiences.Learn More -
How One Organization Rebuilt Trust in Its Marketing Team Within a Year
One organization engaged mdg to evaluate, restructure and rebuild its marketing function from the inside out.Learn More -
Growing Membership, Certifications and Event Attendance — With One Strategy
ASIS International partnered with mdg to solve three of its highest-priority challenges through a single, integrated approach.Learn More -
From Information Hunting to Instant Answers: 36 Weeks of Productivity Reclaimed
As mdg grew, institutional knowledge became harder to access. Internal AI agent Apollo gave every employee a faster, streamlined way to find information.Learn More -
How a 7-Person Team Reduced Email Management Time by 83%
Scottish EDGE’s small team struggled to keep up with applicant inquiries during each cycle — until mdg developed a custom AI solution.Learn More -
$4.2M in Earned Media Value Through a Credibility-First Influencer Strategy
mdg helped SUPERZOO scale its influencer marketing program — without sacrificing the credibility and community trust that made the show successful in the first place.Learn More -
How a Leading Education Association Rebuilt Relevance — and Achieved 15% Membership Growth
mdg helped reverse membership decline and modernize flagship programs.Learn More -
Safer AI Adoption and 50% Less Rework — in Just 90 Days
mdg developed a structured road map that helped a multi-brand organization turn early AI experimentation into safe, scalable adoption.Learn More -
Turning Fandom Into Ticket Sales: How Awesome Con Achieved a 4,700% Return On Ad Spend
With a tight campaign window and ambitious attendance goals, Awesome Con needed a digital strategy that could transform audience interest into measurable resultsLearn More -
How RE+ Expanded Beyond Solar (and Shattered Its Attendance Record)
As the clean energy industry evolved beyond solar alone, mdg helped RE+ develop a new brand and long-term strategy built for a broader market.Learn More -
Newtopia Now: 6 Weeks to Replace a 40-Year Brand
With just a little over a month until public launch, mdg helped New Hope Network replace a decades-old event identity with an entirely new brand built for the evolving CPG industry.Learn More -
How Audience Research Drove a 50% Attendance Increase for IBIE
Using audience research, competitive analysis and international market insights, mdg helped the International Baking Industry Exposition (IBIE) redefine its event growth strategy and expand beyond its traditional attendee base.Learn More -
How a Triennial Show Increased International Delegation Registrations by 62%
Through a strategic international delegation program, mdg helped IBIE expand its global reach and build momentum between event cycles.Learn More -
Growing International Attendance Against the Odds
Through strategic market selection and localized outreach, mdg helped the National Restaurant Association Show surpass its most ambitious attendance goals.Learn More -
How Influencer Marketing Became a Measurable Growth Channel
The International Builders’ Show had an established creator program — mdg helped transform it into a strategic driver of business results.Learn More -
How the Biggest Tech Event in the World Achieved 196% Registration Growth
Through international expansion and continuous digital marketing optimization, mdg helped LEAP attract new audiences while building on its position as a global tech leaderLearn More -
Higher Attendance, Lower Acquisition Cost: How The MedTech Conference Cut Its CPA by 74%
As attendees grew accustomed to virtual and hybrid events, mdg helped The MedTech Conference make the case for returning in person — exceeding attendance goals while dramatically improving conversion efficiency.Learn More -
GSX Rebrand Drives 15 % Registration Increase
Using stakeholder research, brand analysis and market insights, mdg helped ASIS International transform its legacy flagship event — while protecting decades of brand equity.Learn More -
How InfoComm Achieved 188% Attendance Growth
Facing post-pandemic attendance declines, AVIXA partnered with mdg to develop a long-term strategy for growing and evolving its annual flagship event, InfoComm.Learn More -
Building a Long-Term Growth Strategy for RE+
To support ambitious revenue goals, mdg helped RE+ develop a five-year strategy focused on audience expansion, market opportunity and long-term sustainability.Learn More
49 years
in business
6
locations
110
global specialists
90%
repeat or referral business
5 years
average client engagement
20+ years
longest client partnership