mdg | Event Marketing Agency for Trade Shows and Associations

If the International Baking Industry Exposition (IBIE) is any indication, organizers in this space are still putting bread on the table.

At CEIR Predict in October, a slate of expert speakers from outside of the events business took the stage to present insights about the latest social, consumer, economic and political trends shaping the world around us.

Organizers of The Car Wash Show set out to achieve three major objectives in 2019: 1. To deliver more qualified attendees to the show floor 2. To enhance an already great show experience 3. To encourage earlier registrations while simultaneously increasing its verified rate

What are the attendee acquisition tools, tactics, and technologies you should focus on in 2020? Attend this fast-moving session to find out.

To support the success of the campaign, mdg created industry- and show-specific original content which increased community engagement and the show’s Instagram following by 45%.

Insights SISO Leadership Conference Marketing Breakout: Using Personas for Your Events A Retrospective by Sara Baliti, Senior Account Director at mdg Lauren Ocoma, Vice President of Marke…

A new geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being redefined.

Born between the late 1990s and early 2010s, the oldest members of Gen Z are now in their early 20s, graduating from college, and starting to enter the workforce. While event marketers have long considered how to reach and engage millennials, they’ll soon be turning their attention to this new demographic.

On a beautiful (but windy!) day in Reston, Virginia, we got to know Liz Irvine and learned about her approach to working at mdg.

Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees.