December 5, 2019 | 10:00 AM
Mandalay Bay Resort and Casino
South Pacific D, Lower Level
3950 S. Las Vegas Blvd | Las Vegas, NV

What are the attendee acquisition tools, tactics, and technologies you should focus on in 2020? Attend this fast-moving session to find out. You’ll see clearly why content marketing is out (you heard it here first), why AGILE is the new name in the attendee marketing game, and how persona marketing is evolving in ways you never dreamed possible. Kimberly Hardcastle-Geddes will share 20 insights in a fast-paced, highly visual, interactive format that will bring the future of your next marketing campaign into clear focus.

Learning Objectives:

  • Discover what’s actually working to drive attendance in today’s new media landscape.
  • Learn how to customize the right marketing mix for your audience and event.
  • Get inspiration and ideas that can be immediately applied for your next campaign.

register now