mdg | Event Marketing Agency for Trade Shows and Associations

While there’s still room in an event marketing plan for the standard press release and reputation management tactics (like there’s still room in the closet for a classic black pump or Italian leather wingtip), it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

On the eve of the annual Exhibition and Convention Executives Forum, mdg assembled a panel of experts and industry leaders to discuss real-world examples of how agility breeds success in the digital world.

With the marketing technology landscape in flux and new digital tools and tactics appearing seemingly every day, keeping up with the latest trends can seem like a full-time job for event marketers.

mdg’s Vincent Polito, Rachel Scharmann and Lilia Dashevsky visited lawmakers on Capitol Hill on June 5 for discussions on key issues that impact the event industry’s $91 billion contribution to the U.S. Gross Domestic Product

Putting the “M” in mdg. Meet mdg Whizzes, Marissa Thompson, Account Director, and Missy Lutes, Account Manager.

From teasing event-based, new product launches to utilizing session content beyond the show, content marketing can lead to improved SEO, heightened brand recognition and a serious case of FOMO (fear of missing out) among prospects.

It’s likely that we are overlooking, under-accommodating and generally misunderstanding certain segments of our prospective audience.

Insights Organizational Structures for a Digital World presented by mdg in cooperation with ECEF/Lippman ConnectsTuesday, May 28 | 3:30 to 5 p.m.JW MarriottWashington, DC Session Descript…

And while no ONE silver bullet exists, there is a mindset that can drastically transform results within an organization: fearlessness.

The March Brand Experience Lab brought those learnings to life through powerful case studies that demonstrated event branding concepts in action.