Insights
Peters Took the Stage at Brand Experience Lab
March 21, 2019 | 4:00 PM
Freeman Alexandria Office
Alexandria, VA
Brand Experience Lab: Branding (Part 2)
The Power of Event Branding – Bringing an Event Brand to Life
In Part 1 of the branding discussion, participants learned that an event brand is a promise to attendees about what they will take away from an event. The session discussed the value of developing and maintaining a powerful event brand, separate from your association brand, to deliver on that promise and drive attendance.
The March Brand Experience Lab brought those learnings to life through powerful case studies that demonstrated event branding concepts in action. The panelists discussed how event teams translate brand strategy into creative execution, effective marketing tactics and unique onsite experiences that build an event promise that attendees want—and one that keeps them coming back year after year. Participants left with fresh ideas about how to evolve an association event into a brand experience that is considered the preeminent place for information in their sector.
Strategy. Ideas. Proof.
Delivered Monthly.
Get insights from real event and association marketing work — not just theory.
"*" indicates required fields
Related Insights
Drive Smarter Growth
-
Yes, Humans Are Still Visiting Your Website. (So Build It for Them.)
Optimization acronyms keep multiplying and the recommendations to game these algorithms keep evolving. The shift in how people search for information and how the internet serves it up is undeniable, but the fundamentals of website design haven’t changed.Learn More -
What “Always-On” Paid Media Means for Events
Always-on allows you to keep enough of a presence year-round that your brand is already familiar by the time someone enters the market.Learn More
