aar featured

mdg director of social media Sara Fellows will present a session on influencer marketing at the Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.


March 21, 2024
8:00am – 4:00pm
Virginia Tech Executive Briefing Center
Arlington, VA


Using Influencers to Reach and Attract Event Attendees

By now, we all know that integrating influencer marketing into an attendee acquisition campaign can boost awareness, extend reach and create authentic, genuine connections between an event and prospective new audiences. But, many event marketers are still unsure of how to fully harness the potential of this hot-and-getting-hotter tactic. In this interactive session, mdg’s director of social media will share how to create and execute a comprehensive influencer marketing plan – from identifying the right partners, to nurturing relationships, to measuring and reporting results.