Executive Roundtable Series, presented by mdg

Executive Roundtable Series, presented by mdg mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session will have a theme introduced by a thought leader in a 15-20 minute presentationRead More

mdg Presenting at IAEE SE Educational Classic

July 23, 2020 1:00–2:00 p.m. (EDT) Virtual Event In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing. Thought leaders, including Kimberly Hardcastle-Geddes and Jacquelyn Wells, will offer insights with the aim ofRead More

Hardcastle, Wells Speaking at Attendee Acquisition Roundtable

On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg. Choosing the Right Technology for Your Online Event Jacquelyn Wells, mdg vice president Although many organizers made the virtual pivot to bridge the gap in the midst of a pandemic, manyRead More

SISO + mdg Collaborate to Create Original Content

The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that would provide advice and guidance to its members in relation to change management,” said mdgRead More

8 Lessons Learned Taking Events Online

For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and learning from mistakes—their own and others’—in taking in-person events into the digital realm. According toRead More