mdg | Event Marketing Agency for Trade Shows and Associations

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential.

mdg president Kimberly Hardcastle-Geddes will be a featured speaker at PCMA’s Capital Chapter October Sparkler.

mdg president Kimberly Hardcastle shared event industry insights essential to every mid-size show organizer looking to grow their audience base at the Midsize Show Roundtable in Miami, Florida.

But many people — younger audiences especially — experience social anxiety that prevents them from participating to the fullest. How should event organizers make networking feel less intimidating?

Two mdg leaders (and their beloved clients!) were chosen to lead sessions at IAEE’s Expo! Expo! 2024.

mdg account strategist Ingrid Thorson joined Donna Page, Vice President of Marketing & Insight at the National Association of Broadcasters, to present “Building a Predictable Pipeline: How to Discover, Nurture and Convert New Audiences” at the Attendee Acquisition Roundtable in Arlington, Virginia.

mdg marketing manager Svetlana Pyntikova presented “Last-Minute Attendee Acquisition: Marketing Tactics to Boost Registration 6-8 Weeks Out” to the Women in Exhibitions Network North America Chapter.