Insights
mdg Featured in Two Sessions at Expo! Expo!
Two mdg leaders (and their beloved clients!) were chosen to lead sessions at IAEE’s Expo! Expo! 2024.
Monday, December 16
2:00 – 2:45pm
Los Angeles Convention Center
Los Angeles, CA
If You Build It, Will They Come? The Dos (and Don’ts) of Building an Event Brand
Tyler Day, marketing strategist, mdg | Chloe Kaufman, Vice President of Marketing, Informa Markets – New Hope Network
Thursday, December 19
8:45 – 9:45am
Los Angeles Convention Center
Los Angeles, CA
Unleashing the Power of an Event Brand to Increase Attendance and Build Market Share
Kimberly Hardcastle, president, mdg | Jessica Guzman, Vice President of Marketing, World Pet Association
This engaging session will take you on a journey (including lots of adorable animal pictures and pet puns) into the evolution of the SuperZoo brand, with an emphasis on how its been harnessed to increase attendance, exhibitor participation and marketshare. Along the way, you’ll discover how to appeal to the emotions of your audience, lean into your competitive differentiators, find your authentic brand voice and extend your reach with influencers who align with your event’s mission.
Strategy. Ideas. Proof.
Delivered Monthly.
Get insights from real event and association marketing work — not just theory.
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