Insights

Microphone in front of blurry audience.

Hardcastle Shared Essential Event Industry Insights at MSR

mdg president Kimberly Hardcastle shared event industry insights essential to every mid-size show organizer looking to grow their audience base at the Midsize Show Roundtable in Miami, Florida.

Take the Wheel: Attendee Marketing Is Shifting Gears

Thursday, November 7, 2024
11:00am – 12:00pm
Miami Beach Convention Center, Miami, FL

More than ever, if you’re not aggressively growing your universe, you’ll watch it whither through attrition.

Participants learned:

  • How to break marketers’ email addiction in favor of a true omni-channel approach.
  • The importance of amplifying stakeholder voices to tell our event stories.
  • Why social media can no longer be an afterthought (or left to interns).
kimberly

Kimberly Hardcastle-Geddes

Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.