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Craft Compelling Marketing Strategies with Hardcastle at PCMA

mdg president Kimberly Hardcastle-Geddes was a featured speaker at PCMA’s Capital Chapter October Sparkler.

Tuesday, October 29, 2024
11:15am – 12:00pm
USGIF Trajectory Event Center
Herndon, VA

Communicating the Event Experience: Crafting Compelling Marketing Strategies

In an increasingly competitive events landscape, how you communicate the value and experience of your event can make all the difference in attracting and engaging attendees. This session will explore strategies and best practices for crafting marketing messages that resonate and inspire action.

Learn how to leverage storytelling, visual content, social media, and data-driven insights to convey the unique benefits of your event and build a connection with your target audience. Whether you’re promoting a conference, trade show, or virtual event, this session will equip you with the tools and techniques to elevate your marketing efforts, create curated experience for niche audiences, and ensure your event stands out in a crowded marketplace.

kimberly

Kimberly Hardcastle-Geddes

Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on audience acquisition, mdg brings together strategists, data and digital specialists, communications professionals, international marketers and a robust creative team to provide complete solutions that help clients grow bigger, better events. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine, was named as one of the Top 50 Voices in the event space by Gather Voices, and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events. She’s also the wife of a retired Navy pilot, mom of a TCU Horned Frog, a voracious reader, Peloton addict, and steadfast believer in civil rights.