mdg | Event Marketing Agency for Trade Shows and Associations

The end of summer brought a 10% YoY increase in attendee numbers to SUPERZOO, the largest pet retail marketplace.

Insights by: Nadia Bennet, copywriter III While the term “paid membership community” may technically be used to describe a traditional association, nowadays, it’s more commonly used to…

Partnering with influencers is a powerful strategy for boosting event attendance — but only if you know what you’re doing.

At best, jargon runs the risk of being too vague for “outsiders” to latch onto. At worst, it creates a thick stew of business buzzwords that leaves a bad taste.