News: February 2021

Using Influencer Marketing to Drive Attendance

Many of the industries or professions we serve with our events are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is largely going unrealized. In this first installment of Connect Up, mdg’s event Read More

Wells, Peters and O’Connell to Speak at IAEE Webinar Series

mdg Senior Vice President Jacquelyn Wells, mdg Vice President of Strategic Account Management Shauna Peters and Freeman Vice President of Strategy Stacy O’Connell will be featured speakers at IAEE’s webinar series on Thursday, March 11. Session details are Read More

Tyler Day Earns Digital Event Strategist Certification

mdg Account Director Tyler Day has earned his Digital Event Strategist certification. Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to lead his team in increasing participant engagement and Read More

PCMA Features mdg Advice on Crisis Communications

As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — in the midst of the ongoing COVID-19 pandemic? Read More

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