News: February 2021

Using Influencer Marketing to Drive Attendance

Many of the industries or professions we serve with our events are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is largely going unrealized. In this first installment of Connect Up, mdg’s event marketing specialists share their advice for using influencers to cut through promotional clutter, add credibility to campaignsRead More

Wells, Peters and O’Connell to Speak at IAEE Webinar Series

mdg Senior Vice President Jacquelyn Wells, mdg Vice President of Strategic Account Management Shauna Peters and Freeman Vice President of Strategy Stacy O’Connell will be featured speakers at IAEE’s webinar series on Thursday, March 11. Session details are below and registration is available on the IAEE website. Planning, Promoting and Producing Online Experiences Thursday, MarchRead More

Khairy Tapped to Present at Lippman Connects Digital Summit

Thursday, February 11 2:00 pm to 3:00 pm Eastern Register Here Putting Data in the Driver’s Seat Before you think about the tools, technologies and tactics for your next digital marketing campaign, it’s imperative to quantify performance objectives. Once you’ve set a realistic attendance target, you can then begin to layer in historical data andRead More

Thorson Presenting at Exhibit Sales Roundtable

Senior Account Director Ingrid Thorson will be a featured speaker at Lippman Connects Exhibit Sales Roundtable on February 25. Session details are below and registration is available on the Lippman Connects website. Modern Exhibitor Prospectus Personalized and customized opportunities are key components to driving exhibitor and sponsor conversion and in this discussion we’ll talk aboutRead More

Tyler Day Earns Digital Event Strategist Certification

mdg Account Director Tyler Day has earned his Digital Event Strategist certification. Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to lead his team in increasing participant engagement and ROI. With virtual and hybrid events on the rise, “We have an opportunity to think creatively aboutRead More

Kicking Off the New Year with 31 Random Acts of Kindness

For the eighth year in a row, mdgers performed 31 Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response to the Sandy Hook shootings. To honor the 26 innocent lives lost on December 14, 2012, the agency performed 26 Random Acts ofRead More

PCMA Features mdg Advice on Crisis Communications

As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — in the midst of the ongoing COVID-19 pandemic? mdg’s team of public relations experts has created a guide, featured in PCMA Convene, to help youRead More