News: February 2021

Using Influencer Marketing to Drive Attendance

Many of the industries or professions we serve with our events are teeming with influencers. Unfortunately, the potential to harness their clout to grow audiences is largely going unrealized. In ...Read More

Thorson Presenting at Exhibit Sales Roundtable

Senior Account Director Ingrid Thorson will be a featured speaker at Lippman Connects Exhibit Sales Roundtable on February 25. Session details are below and registration is available on the Read More

PCMA Features mdg Advice on Crisis Communications

As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — ...Read More