For the eighth year in a row, mdgers performed 31 Random Acts of Kindness as a way to spread a little more love throughout the world. The initiative originally began in response to the Sandy Hook shootings. To honor the 26 innocent lives lost on December 14, 2012, the agency performed 26 Random Acts of Kindness. Each year since, the mdg team has collectively performed one good deed for each day in January—surprising strangers, donating to charitable causes and generally acting in ways that demonstrate compassion for those in our communities. All of mdg’s Random Acts can be viewed on Twitter, Instagram and Facebook.