mdg | Event Marketing Agency for Trade Shows and Associations

The 28th International BoatBuilders’ Exhibition and Conference (IBEX) welcomed nearly 4,300 verified visitors – a 23 percent increase over last year – and a 10 percent increase in square footage to accommodate 14 percent more exhibiting companies

Determining when to launch an international marketing effort requires careful consideration of multiple variables, including event frequency and location, industry budgeting practices, visa and other travel requirements, as well as the competitive landscape.

Gen Zers are moving to video-first consumption. Where does that leave us?

With the rise of new digital marketing strategies and the complexities introduced by the General Data Protection Regulation (the infamous GDPR), is it still worth investing significant time and energy into promoting events via email?

Event marketing agency mdg has recruited Marc Blumer to serve as Customer Journey Architect, managing the integration of digital, web and email marketing around the convergence of content and data.