Organizational Structures for a Digital World, presented by mdg in cooperation with ECEF/Lippman Connects Tuesday, May 28 | 3:30 to 5 p.m. JW Marriott Washington, DC Session Description: The digital revolution is fundamentally changing the way associations and for-profit event organizers operate, making collaboration, experimentation, nimbleness and continuous improvement critical—especially within a marketing department. AttendRead More

March 21, 2019 | 4:00 PM Freeman Alexandria Office Alexandria, VA Brand Experience Lab: Branding (Part 2) The Power of Event Branding – Bringing an Event Brand to Life In Part 1 of the branding discussion, participants learned that an event brand is a promise to attendees about what they will take away from an event.Read More