mdg | Event Marketing Agency for Trade Shows and Associations

mdg, A Freeman Company has announced the next slate of sessions for Leading Through Disruption: An Executive Roundtable Series.

If you studied marketing in college, it’s likely that you learned about the four Ps — product, place, price and promotion. As an event marketer, you’ve also likely learned that the promotional P is the only one that normally falls under your domain.

As organizers are planning a return to in-person events, they are grappling with the role that digital offerings will — or won’t — play in a post-pandemic future.