News: May 2021

How COVID Should Affect Your Event Location Decision

If you studied marketing in college, it’s likely that you learned about the four Ps — product, place, price and promotion. As an event marketer, you’ve also likely learned that the promotional P is the only one that Read More

The New Rules for Marketing In-Person Events

In today’s post-pandemic reality, the event marketer’s capacity to quickly adapt to change and navigate uncharted territory is crucial. PCMA Convene featured advice from mdg’s chief marketing strategist Kimberly Hardcastle-Geddes on how event professionals can Read More