News: March 2020

A Step-by-Step Guide to Virtual Event Marketing

Virtual events require a different marketing approach than live events. Convene magazine, the leading meetings industry publication for educational content and professional development, featured 8 Steps for Marketing Your Virtual Event, an article by Kimberly Hardcastle-Geddes, chief marketing strategist at mdg.

Hardcastle Hosts Webinar on Building Your Event Audience Post COVID-19

Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World March 31, 2020 Join mdg’s chief marketing strategist, Kimberly Hardcastle-Geddes, as she shares practical advice on developing an agile approach to attendee acquisition. As COVID-19 changes the world in significant, unprecedented ways, attempting to revert to ‘business as usual’ could have devastating consequences onRead More

Northstar Meetings Group Features mdg’s Marketing Reset Advice

Northstar Meetings Group, the premier online platform for business and sports event organizers, planners and incentive program professionals, featured an article by Kimberly Hardcastle-Geddes about resetting attendee acquisition efforts in light of the COVID-19 pandemic. Reach Kimberly Hardcastle-Geddes at (619) 261-9580 or [email protected]

Hardcastle Chosen as Panelist for Event Virtualization Summit

On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow the audiences they serve. Kimberly Hardcastle, mdg’s chief marketing strategist, will be joined by HerveRead More

mdg Offers Audience Acquisition for Virtual Events

The buzzword for today’s event industry: virtual. With rising concerns over travel bans and an apprehension of large crowds, shifting to a virtual event could deliver measurable benefits to your organization. If you are wondering how to translate your marketing strategy to a virtual audience, mdg has identified five key differentiators behind a virtual audienceRead More

mdg Develops Creative Assets for UFI/SISO Campaign

SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at The campaign stresses how important exhibitions and events are for advancing businesses, industries and economies and why, when deemed safe by authorities to do so,Read More

Concrete and Masonry Industries Came Together at World of Concrete

March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries. This signature annual event drew approximately 54,000 registered professionals, packing the halls of the Las Vegas Convention Center, and featured 1,310 companies (including 255 brand new companies) exhibiting acrossRead More