mdg | Event Marketing Agency for Trade Shows and Associations

Virtual events require a different marketing approach than live events.

Join mdg’s chief marketing strategist, Kimberly Hardcastle-Geddes, as she shares practical advice on developing an agile approach to attendee acquisition.

Northstar Meetings Group, the premier online platform for business and sports event organizers, planners and incentive program professionals, featured an article by Kimberly Hardcastle-Geddes about resetting attendee acquisition efforts in light of the COVID-19 pandemic.

On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations.

Many event organizers are wondering how their communication strategies should evolve at a time when the appetite for travel and live events seems to be decreasing due to coronavirus (COVID-19) concerns.

Convene magazine, the leading meetings industry publication for educational content and professional development, featured an article by Kimberly Hardcastle-Geddes about marketing amid Coronavirus concerns.

The buzzword for today’s event industry: virtual.

March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries.