Northstar Meetings Group, the premier online platform for business and sports event organizers, planners and incentive program professionals, featured an article by Kimberly Hardcastle-Geddes about resetting attendee acquisition efforts in light of the COVID-19 pandemic. Reach Kimberly Hardcastle-Geddes at (619) 261-9580 or [email protected]
On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow the audiences they serve. Kimberly Hardcastle, mdg’s chief marketing strategist, will be joined by HerveRead More
Convene magazine, the leading meetings industry publication for educational content and professional development, featured an article by Kimberly Hardcastle-Geddes about marketing amid Coronavirus concerns. Reach Kimberly Hardcastle-Geddes at (619) 261-9580 or [email protected]
Creating an audience for a virtual event requires a specialized approach. Event marketing experts, mdg, can customize the right strategy, tactical plan, creative and messaging to attract a sizable and relevant audience to your virtual offering. From awareness to consideration to conversion and participation, mdg will use performance modeling to architect a customer journey that helps you achieve the ROO and ROI you desire. Specifically, weRead More
SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at www.supportingevents.org. The campaign stresses how important exhibitions and events are for advancing businesses, industries and economies and why, when deemed safe by authorities to do so,Read More
March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries. This signature annual event drew approximately 54,000 registered professionals, packing the halls of the Las Vegas Convention Center, and featured 1,310 companies (including 255 brand new companies) exhibiting acrossRead More