Creating an audience for a virtual event requires a specialized approach. Event marketing experts, mdg, can customize the right strategy, tactical plan, creative and messaging to attract a sizable and relevant audience to your virtual offering. From awareness to consideration to conversion and participation, mdg will use performance modeling to architect a customer journey that helps you achieve the ROO and ROI you desire. Specifically, we can help:

  • Ensure your website/landing page is optimized for registrations
  • Time your campaign to maximize both registration and participation
  • Utilize an omni-channel approach, including social media, paid search, and digital marketing to drive traffic to your landing/reg page
  • Create compelling content assets to tease/generate interest
  • Create email nurture campaigns, using your platform or ours, that deliver the right content at the right time to your leads
  • Leverage “Partners in Promotion” (speakers, sponsors, ambassadors) to extend your reach
  • Continue engagement so that audiences are ready—and excited—to attend your next virtual or live event
  • Additional tactics as appropriate for your event/audience

To customize an approach that fits your objectives and budget, contact Kimberly Hardcastle at [email protected].