mdg | Event Marketing Agency for Trade Shows and Associations

mdg vice president and marketing strategist Caitlin Fox has been chosen to present a session together with CTA president Kinsey Fabrizio at Trade Show Executive’s Fastest 50 Awards and Summit.

By 2030, Generation Z will make up 30% of the workforce — and already, this generation of digital natives accounts for a large portion of event organizers’ prospect pools. That means this is the time to take a long, hard look at your event marketing and ensure that it delivers the authenticity Gen Zers prize.

mdg director of social media Sara Fellows joined a panel to discuss generational marketing at Freeman’s Inside Live DC.

There’s a growing appetite for more customized and curated attendee experiences that create a sense of community and connection. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events.