Social media icons exploding from megaphone.

When used appropriately, social media content can help humanize an event’s brand and build loyalty among followers. Because social posts don’t have as much permanence as other platforms, they offer a great opportunity to get creative and have some fun. If you’ve been hesitant to dip your toe into the less serious social media waters, mdg director of social Sara Fellows shared 10 easy trends to consider with PCMA Convene.

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