mdg vice president and marketing strategist Caitlin Fox has been chosen to present a session together with CTA president Kinsey Fabrizio at Trade Show Executive’s Fastest 50 Awards and Summit. Registration can be found on the TSE website and details are below.
May 9, 2024
1:15 – 2:00pm PT
Resorts World Las Vegas
Las Vegas, NV
From Crowds to Communities: Building Big Events that Feel Small
How do you make an event, regardless of its size, feel more intimate and engaging? Through personalized marketing, curated experiences and the creation (and nurturing) of smaller interest groups that foster a sense of community and connection. Framed by recent industry data from Freeman, Kinsey Fabrizio, president of CTA, and Caitlin Fox, vice president and marketing strategist at mdg, will discuss how — with real life examples — event organizers are satisfying the growing appetite for customized experiences that align to the wants and needs of event attendees. Specifically, Kinsey will share how CES has doubled-down on creating more contextual experiences that drive engagement and loyalty within key segments of its audience.
Caitlin Fox
Fox holds the position of vice president and marketing strategist at mdg, a top-tier marketing and public relations agency, specializing in audience acquisition. With her team, she crafts effective solutions that boost event attendance and exhibitor participation for leading events in various categories. Armed with two Master of Business Administration degrees in Marketing and International Business, she frequently shares her expertise at industry events and has played a crucial role in driving and managing the agency’s ongoing success.
Kinsey Fabrizio
Fabrizio is president of the Consumer Technology Association (CTA)®️, which represents more than 1300 consumer technology companies and owns and produces CES®️ — the most powerful tech event in the world. In this role, Fabrizio sits on CTA’s Executive Board and drives strategy and growth for CES and CTA, leading the CES, Membership, Conferences and Marketing and Communications departments. She was awarded the Women in CT Legacy Award in 2023, recognizing her longtime leadership and contributions to the consumer technology industry. She was also named to Dealerscope’s 40 under 40 in 2015.
