Inside Live DC microphones

mdg director of social media Sara Fellows joined a panel to discuss generational marketing at Freeman’s Inside Live DC. Registration is available on the Freeman website and details are below.


March 14, 2024
4:30 – 6:00pm ET
11 Canal Center Plaza, Suite 100
Alexandria, VA 22314


Gen NOW, Meet Gen NEXT 2.0
Do you know who’s attending your event(s) and how to motivate them? Turns out marketing and creating experiences for groups of attendees based on their industry doesn’t connect as well as grouping audiences by generation. During this session, we’ll explore motivations and trends for all four generations of event-goers: Boomers, Gen X, millennial and Gen Z. With a specially selected panel, we’ll discuss:

  • How do different mindsets apply to all generations?
  • Does putting people in a generational category create division or personalization?
  • How to market to various needs across generations
  • The best way to address similar values across dissimilar age brackets