mdg president Kimberly Hardcastle-Geddes has been chosen as a featured speaker for the Large Show Roundtable. Registration can be found on the Lippman Connects website and details are below.

April 18, 2024
8:00am – 4:00pm ET
Orange County Convention Center
Orlando, FL

Saying Goodbye (to everything you knew about event marketing) is Hard
Recent research into shifting workplace demographics, consumer and societal trends, and attendee sentiment has uncovered eye-opening insights that will shape the way we plan, market and produce events. It’s also revealed that our current approach to attendee acquisition shouldn’t look anything like it used to. Kimberly Hardcastle-Geddes will explain how teams, technologies and tactics should be evolving to fill the attendee pipeline with new prospects, move from mass marketing to mass personalization and meet the growing expectations for engaging, frictionless experiences that keep audiences coming back for more.


Kimberly Hardcastle-Geddes
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.