mdg | Event Marketing Agency for Trade Shows and Associations

Crises of regional disruption or instability are, above all, human crises.

Is this the right moment to promote? And if so, how?

So many organizations are optimizing for conversions that they’ve unintentionally deprioritized the thing that makes conversions easier in the first place: community.

mdg presented Leading in an Era of Permanent Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Independent Show Organizers (SISO).

Successful networking is the No. 1 reason attendees return to an event. And yet, most organizers still don’t have a dedicated strategy or staff in place to design these experiences. The result? A growing gap between what attendees want and what events are delivering.

Over the past few weeks, OpenAI, Anthropic and Google have taken three distinctly different public positions on advertising inside their AI products. And in Anthropic’s case, that position didn’t arrive quietly — it arrived during the Super Bowl.