mdg | Event Marketing Agency for Trade Shows and Associations

The question is less about whether creators should have access and more about how that access is structured.

Inside LIVE DC was about how event marketers can make connection, participation and community easier to access. Here are the key takeaways.

mdg announced that its team is now LinkedIn Ads Certified — placing them among one of the 100 agencies to earn the certification.

How event and association websites need to adapt to the changes coming to web browsers.

mdg vice president, strategic account management Emily Golding will lead a webinar in partnership with the Society of Independent Show Organizers (SISO).

Private equity investment, consolidation and the growth of larger event portfolios are bringing more capital, technology and sophistication into the industry. How does an event actually stand out in a competitive market?

Optimization acronyms keep multiplying and the recommendations to game these algorithms keep evolving. The shift in how people search for information and how the internet serves it up is undeniable, but the fundamentals of website design haven’t changed.

Always-on allows you to keep enough of a presence year-round that your brand is already familiar by the time someone enters the market. 

A strong social presence is now a baseline expectation for events, with Gen Z and millennials using it as a primary tool for discovery and validation — and often as default search engine, according to Sprout Social research. An event’s social profile has effectively become its first impression.

Relevance used to come with the territory. Now associations and events have to earn it. Here’s how the strongest ones do it.