mdg | Event Marketing Agency for Trade Shows and Associations

The consent rule you already follow on your website now applies to email too.

How we struck a balance between producing a website that is both human and LLM optimized.

mdg president Caitlin Fox moderated a session at the 2026 SISO Leadership Conference.

mdg president Caitlin Fox moderated a session with Learner Mobile CEO Mike Thompson and International Carwash Association CLO Claire Moore at the at the 2026 ASAE Annual Meeting.

Tyler Day presented a session with Carwash’s Kendra Johnson at the last Attendee Acquisition Roundtable.

Membership numbers. Renewal rates. Event attendance. Sponsor revenue. Those metrics aren’t wrong, but they’re all looking inward.

Here’s what we learned during the beta so you can hit the ground running.

Queer communities have been designing systems of belonging since long before “community building” became a line item in a marketing budget.

Justifying attendance and exhibiting in uncertain conditions? This practical messaging framework makes it easier.

A strong social presence is now a baseline expectation for events, with Gen Z and millennials using it as a primary tool for discovery and validation — and often as default search engine, according to Sprout Social research. An event’s social profile has effectively become its first impression.