mdg | Event Marketing Agency for Trade Shows and Associations

mdg Senior Account Director Rachel Scharmann will present a session with Lily Doerfler, Director of Digital Marketing & Events at AdvaMed, at the next Attendee Acquisition Roundtable.

Attendee retention isn’t just a measure of event performance; it’s one of the clearest signals of an association’s relevance.

Conversions seem to be disappearing. For years, they were the number one measure of success in paid media campaigns.

Change at work rarely announces itself with a band. Most of the time, it doesn’t arrive with a strategy deck or a clear moment when everyone agrees something needs to be different.

Freeman Chief Strategist Kimberly Hardcastle-Geddes will present a session at the next Attendee Acquisition Roundtable.