mdg | Event Marketing Agency for Trade Shows and Associations

Having new exhibitors at an event, whether they are startups or established brands, can create buzz, facilitate repeat attendance, attract new audiences and help position a show as the go-to source for product discovery.

According to a joint study by Forbes Advisor and Talker Research, social media has become the primary search platform for younger generations. For your event to succeed, having a strong and active social media presence is no longer optional — it’s essential.

mdg account strategist and group director Sara Baliti presented “Adapting Event Marketing Strategies for the Next Generation” at Tag Digital x mdg’s upcoming invite-only DigitX Moments event in London.