mdg | Event Marketing Agency for Trade Shows and Associations

mdg vice president and marketing strategist Caitlin Fox presented “Adapting Event Marketing Strategies for the Next Generation” at Tag Digital x mdg’s upcoming DigitX Moments events.

mdg president Kimberly Hardcastle-Geddes shared “10 Fresh Insights That Will Transform How You Plan, Produce, and Market Events” at the 2024 PCMA PHL Education Day and Trade Show.

There have always been first-timers at our events, but these days, with the new workforce entering the picture, their numbers are rising ­— and they may be completely new to in-person events.

Events that don’t quickly find their way onto the AI adoption curve are destined to be out-innovated by the competition.