mdg president Kimberly Hardcastle-Geddes shared “10 Fresh Insights That Will Transform How You Plan, Produce, and Market Events” at the 2024 PCMA PHL Education Day and Trade Show. Details can be found on the PCMA Greater Philadelphia Chapter website and below.
Thursday, September 12, 2024
2:45pm-3:45pm
Pennsylvania Convention Center
Philadelphia, PA
10 Fresh Insights That Will Transform How You Plan, Produce, and Market Events
This dynamic session will dive into essential new event industry insights you can’t afford to ignore, including everything from strategic planning to campaign execution to the onsite experience. Kimberly will discuss how generational and societal shifts will require a fresh approach to event design, the promotional channels to use, and how messages are conveyed to prospective participants. In addition, Kimberly will engage the audience in a peer-to-peer discussion about how to translate insights into action.
Learning Objectives:
- Identify and analyze key trends and developments in the event industry.
- Explore how generational shifts impact event design and participant recruitment and engagement.
- Participate in peer-to-peer discussions to share experiences and strategies.
Kimberly Hardcastle-Geddes
Kimberly Hardcastle-Geddes is president of mdg, A Freeman Company. Focused on event marketing and attendee and exhibitor acquisition, mdg brings together strategists, data and digital specialists, engagement experts, international marketers and a robust creative team to provide complete solutions that help clients achieve their objectives. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo!, and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.
