September 2025
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Inbox Wins: How AI + Humans Delivers Results
Instead of replacing your strategy, AI is making proven tactics like writing effective subject lines, segmentation, and send-time optimization faster and more precise. Here’s how event marketers can put AI to work in ways that move the needle right now.Learn More -
mdg Showcased How to Make Big Shows Feel Personal at LSR
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented the session at the Large Show Roundtable.Learn More -
mdg Shared Trends Shaping Attendee Acquisition at AAR
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the Attendee Acquisition Roundtable.Learn More -
mdg Shared How to Help Exhibitors Succeed at ESR
Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Exhibit Sales Roundtable.Learn More
