mdg | Event Marketing Agency for Trade Shows and Associations

The influencer-event relationship then: transactional. The relationship now: a purpose-built partnership woven into the fabric of the experience.

Back in January, we made our predictions for what would define event marketing in 2025 — from AI integration and personalization to evolving attendee behaviors. Now that the year’s coming to a close, it’s time to see how those predictions held up

In today’s digital era, the conventional sales funnel is becoming an outdated concept. Customers no longer follow a linear path from awareness to purchase. Instead, their journeys are dynamic, multifaceted ecosystems of continuous engagement.

Change reveals opportunity. By combining insight, clarity and proactive planning, today’s trade show organizers can protect participation and build stronger global connections.

Seven mdg clients were recipients of Grand Awards at the Trade Show Executive’s Gold 100 Awards & Summit, which recognize trade show excellence and innovation.

Held from September 4-6 in Orlando FL, Surf Expo September 2025 attracted retailers from 66 countries, including both new and returning exhibitors. The event attracted 4,832 attendees — a 29% increase over last year’s show.

Cool isn’t about spectacle — it’s about the moments worth sharing. Here’s how authenticity and design choices keep audiences coming back.

New ShowReady Package helps organizers preserve international attendance as $250 Visa Integrity Fee impacts global participation

mdg former senior vice president Jacquelyn Wells spoke at the International Association of Exhibitions & Events Southeastern Chapter Luncheon.

Instead of replacing your strategy, AI is making proven tactics like writing effective subject lines, segmentation, and send-time optimization faster and more precise. Here’s how event marketers can put AI to work in ways that move the needle right now.