Insights

Summer of Success for mdg Clients

Held from September 4-6 in Orlando FL, Surf Expo September 2025 attracted retailers from 66 countries, including both new and returning exhibitors. The event attracted 4,832 attendees — a 29% increase over last year’s show. “This show truly reflected the energy of the market right now,” said Roy Turner, Surf Expo, Show Director. “From the coasts to the lakes, retailers are seeing strong summer sales and came to Surf Expo ready to discover fresh products and new opportunities.”

IBIE 2025, held from September 13-17 in Las Vegas, NV, featured 1,005 exhibitors across its largest-ever show floor. Due to economic pressures and complexities in international travel, the event saw a decrease in its overall attendance YoY, but the number of baking companies represented increased 5% compared to pre-pandemic levels. “IBIE 2025 is a powerful reflection of our industry’s energy and strength,” said IBIE Chair Jorge Zarate, global senior vice president of operations and engineering at Grupo Bimbo. “The sense of innovation is unmistakable — seeing professionals from across the industry come together to share ideas, confront challenges, and set new standards for excellence makes this event truly special. I couldn’t be more proud of how our community shows up.”

SUPERZOO 2025 took place in Las Vegas, NV, from August 13-15, with 22,000 in attendance. This year’s event featured a sold-out show floor of 1,200 exhibitors, including 474 first-timers. According to Mike Karsting, senior vice president of World Pet Association: “SUPERZOO 2025 exceeded expectations — not only in scale, but in the depth of connections made across the floor.”