mdg | Event Marketing Agency for Trade Shows and Associations

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented the session at the Large Show Roundtable.

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the Attendee Acquisition Roundtable.

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Exhibit Sales Roundtable.

In a time when the term “inclusion” can spark debate, event professionals might feel pressure to retreat from bold, community-minded messaging. But inclusive event marketing isn’t about politics. It’s about people. It’s about saying, “everyone’s welcome” and then actually showing how you mean it.

AI tools like ChatGPT and Gemini are rapidly changing how people discover events, generating leads and inquiries without traditional website clicks. In this new “zero-click” landscape, optimizing your content for both audiences and AI models is becoming essential.

In today’s experience-driven world, event success isn’t measured solely by attendance numbers or square footage — it’s measured by how attendees feel

The 2025 NAB Show, held April 5-9, attracted 55,000 registered attendees from 160 countries, 26% of whom traveled to the U.S. from another country for the show.

mdg president Caitlin Fox presented a session at the SISO Leadership Conference.

Anyone can be an Innovator. It starts with a few tweaks to the way you approach event planning and execution.

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.