Insights

Microphone before blurred audience

mdg Proves Why Now Matters for Attendees at AAR

Freeman Chief Strategist Kimberly Hardcastle-Geddes presented a session at the latest Attendee Acquisition Roundtable. Registration can be found on the Lippman Connects website and details are below.

 

July 24, 2025
8:00am – 4:30pm
Hyatt Regency McCormick Place
Chicago, IL

Why Now Matters: Making Timeliness Your Most Powerful Marketing Tool
In a time of economic uncertainty, shifting policies and global disruption, event marketers actually have a powerful opportunity — and responsibility — to meet their audiences in the moment. Join Kimberly Hardcastle, president of mdg, for a provocative session on how to harness timeliness to create more compelling, relevant campaigns. You’ll learn how to move beyond static value propositions and tap into what’s happening right now — in your attendees’ industries and in the world around them — to position your event as the experience they can’t afford to miss this year.

kimberly

Kimberly Hardcastle-Geddes
As Chief Strategist, Kimberly drives participation, elevates experiences and future-proofs events for Freeman clients. With a Master of Science in business administration, over two decades of industry experience and a unique ability to shift between analytical and creative thinking, she brings both discipline and imagination to solving complex challenges. Her expertise in event marketing, strategic planning, tactical execution and organizational design was shaped during her 24-year tenure at mdg, the agency she helped build before eventually selling to Freeman. Kimberly is a CEM faculty member, a Krakoff Leadership Institute alumna and has been named by IAEE as an Educator of the Year and a Woman of Achievement. She has a monthly column in PCMA’s Convene magazine and is a frequent presenter at SISO, PCMA Convening Leaders, Expo! Expo! and Lippman Connects events. She’s also the mom of a TCU Horned Frog, wife of a retired Navy pilot, Peloton addict, reader, runner and believer in civil rights.