mdg | Event Marketing Agency for Trade Shows and Associations

When used strategically, uncertainty can be a lever — not a limitation — to move your audience in the final weeks. Here are six tactics that go beyond the basics and use today’s climate as a springboard for late-registration success:

mdg president Kimberly Hardcastle-Geddes presented a session at the next Exhibit Sales Roundtable. Registration can be found on the Lippman Connects website and details are below.

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences.

What’s next for events? We asked top association executives and independent organizers for their perspectives — and a sneak peek of what they’ll cover during the 2025 Exhibition and Conference Executives Forum (ECEF), May 28 in Washington, D.C.

mdg, A Freeman Company presented Leading Through Geopolitical Disruption, an invite-only Executive Roundtable in conjunction with Lippman Connects’ Exhibition and Convention Executives Forum (ECEF) and the Society of Independent Show Organizers (SISO).

Insights mdg president Kimberly Hardcastle-Geddes and Freeman SVP of Strategy Ken Holsinger were chosen to lead a session at the 2025 Exhibition & Conference Executives Forum. Registration …

Tariffs, government downsizing, regulation changes and shifts in international relations are impacting industries worldwide — and prompting event organizers to rethink their approach to attendee and exhibitor acquisition.

Keeping up with social media news is like watching tennis — you could strain your neck with all the back-and-forth. One minute, TikTok is banned; the next, it’s back.

Converting registrations into actual attendance remains a persistent challenge for industry events, particularly those with free or low-cost entry where the commitment barrier is minimal. As event organizers, it’s our job to bridge the gap between “signed up” and “showed up”

CES® 2025, held Jan. 7-10, drew more than 141,000 attendees and 4,500 exhibitors, an increase of 4 percent for each. Forty percent of attendees were international, hailing from 150+ countries.