Insights

Tyler Day Earns Digital Event Strategist Certification
mdg Account Director Tyler Day has earned his Digital Event Strategist certification. Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to lead his team in increasing participant engagement and ROI.
With virtual and hybrid events on the rise, “We have an opportunity to think creatively about the ways we engage our audiences,” says Day. “In order to deliver a meaningful virtual experience, you need sound strategies and proven experience every step of the way. Audience-specific insights, organizational goals and reliance on best practices, use cases and new, innovative approaches will be the difference between surviving or thriving in our new reality.”
Strategy. Ideas. Proof.
Delivered Monthly.
Get insights from real event and association marketing work — not just theory.
"*" indicates required fields
Related Insights
Drive Smarter Growth
-
Yes, Humans Are Still Visiting Your Website. (So Build It for Them.)
Optimization acronyms keep multiplying and the recommendations to game these algorithms keep evolving. The shift in how people search for information and how the internet serves it up is undeniable, but the fundamentals of website design haven’t changed.Learn More -
What “Always-On” Paid Media Means for Events
Always-on allows you to keep enough of a presence year-round that your brand is already familiar by the time someone enters the market.Learn More
