mdg Account Director Tyler Day has earned his Digital Event Strategist certification. Adept at carrying ideas from concept to strategy to execution, Day will apply DES tools and methods to lead his team in increasing participant engagement and ROI.

With virtual and hybrid events on the rise, “We have an opportunity to think creatively about the ways we engage our audiences,” says Day. “In order to deliver a meaningful virtual experience, you need sound strategies and proven experience every step of the way. Audience-specific insights, organizational goals and reliance on best practices, use cases and new, innovative approaches will be the difference between surviving or thriving in our new reality.”