July 23, 2020
1:00–2:00 p.m. (EDT)
Virtual Event

In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing. Thought leaders, including Kimberly Hardcastle-Geddes and Jacquelyn Wells, will offer insights with the aim of helping attendees hone successful strategies to move events forward. Click here to view the detailed program and to register.

Attendee Acquisition: Driving Attendance to Your Next Physical Event
Kimberly Hardcastle-Geddes, chief marketing strategist, mdg
As COVID-19 changes the world in significant, unprecedented ways, attempting to revert to “business as usual” could have devastating consequences on trade shows and conferences. Event marketers who make the necessary pivots (and investments), however, have an opportunity to expand their reach, capture market share and increase loyalty and engagement. In this session, you’ll learn to minimize lingering concerns about travel and mass gatherings and maximize the pent-up demand for the commerce and community associated with live events.

Attendee Acquisition: Driving Attendance to Your Next Online Event
Jacquelyn Wells, vice president, mdg
Creating an audience for an online event requires a specialized approach. Learn how to customize the right strategy, tactical plan, creative and messaging to attract a sizable and relevant audience to your virtual offering. From awareness and consideration to conversion and participation, you’ll learn how to achieve the ROO and ROI you desire.