On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg.

Choosing the Right Technology for Your Online Event
Jacquelyn Wells, mdg vice president
Although many organizers made the virtual pivot to bridge the gap in the midst of a pandemic, many are thinking longer-term about the critical role of digital. As such, they are looking to invest in the right tools, technologies and partners to create amazing digital experiences. Hear Jacquelyn explain her recommended step-by-step approach to choosing the right vendors – and why it starts in the marketing department!

 

Attendee Acquisition in the Wake of COVID-19
Kimberly Hardcastle-Geddes, mdg chief marketing strategist
Event marketing has changed in significant, unprecedented ways, and your approach to building event audiences (in-person and online) will need to be altered in significant, unprecedented ways. While no one knows exactly what the aftermath of the COVID-19 pandemic will look like, Kimberly will share her advice on the necessary shift in planning, marketing and communications.