Insights
8 Lessons Learned Taking Events Online
For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and learning from mistakes—their own and others’—in taking in-person events into the digital realm. According to mdg account leads Shantelle Johnson, Jacquelyn Wells, and Shauna Peters, these are some of the most important lessons we’ve learned in developing, marketing and launching our clients’ virtual events this year. Read more about these lessons in PCMA Convene.
Strategy. Ideas. Proof.
Delivered Monthly.
Get insights from real event and association marketing work — not just theory.
"*" indicates required fields
Related Insights
Drive Smarter Growth
-
We Lost ‘Shark Tank.’ Your Event Ideas Don’t Have To.
“Shark Tank” or not, this kind of competitive event — organizing research and strategic ideation — doesn’t happen without uncovering valuable information and intriguing new ideas.Learn More -
AI Visibility Starts With the Fundamentals of PR
Earned coverage and credible third-party information help shape how an organization or event is understood. The rush to understand AI visibility makes sense. The question is where to start.Learn More
