8 Lessons Learned Taking Events Online

For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and learning from mistakes—their own and others’—in taking in-person events into the digital realm. According to mdg account leads Shantelle Johnson, Jacquelyn Wells, and Shauna Peters, these are some of the most important lessons we’ve learned in developing, marketing and launching our clients’ virtual events this year. Read more about these lessons in PCMA Convene.