Organizational Structures for a Digital World, presented by mdg in cooperation with ECEF/Lippman Connects Tuesday, May 28 | 3:30 to 5 p.m. JW Marriott Washington, DC Session Description: The digital revolution is fundamentally changing the way associations and for-profit event organizers operate, making collaboration, experimentation, nimbleness and continuous improvement critical—especially within a marketing department. AttendRead More
March 21, 2019 | 4:00 PM Freeman Alexandria Office Alexandria, VA Brand Experience Lab: Branding (Part 2) The Power of Event Branding – Bringing an Event Brand to Life In Part 1 of the branding discussion, participants learned that an event brand is a promise to attendees about what they will take away from an event.Read More
March 7, 2019 | 1:30 to 2:30 PM Mandarin Oriental Hotel Washington, DC Using Fear and Challenges to Succeed Have fears and challenges kept you from taking the next step on your career path? Sit with three leading industry women to learn about the trials, successes and failures on their career journey and be inspiredRead More
Get to know mdg’s Director of Web Strategy, Ben McRae! Learn more about mdg career opportunities on our careers page.
For the sixth year in a row, mdg’ers performed Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to do something to honor the 26 innocent lives lost on December 14, 2012, the agency performed 26Read More
The International Association of Exhibitions and Events (IAEE) has announced the results of the elections for its 2019 Board of Directors. Members of IAEE’s Board of Directors are elected on an annual basis by the official voting member of each IAEE member company. All officers serve a term of one year, except the secretary/treasurer whoRead More
Crafting an Event Marketing Plan That Today’s Attendees Will Respond To January 7, 2019 | 11:15AM – 12:15PM David L. Lawrence Convention Center Level 4 | Room 401-402 Pittsburgh, PA Today’s attendee prospects are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right messageRead More
Full-service event marketing and public relations agency mdg has been purchased by Freeman, an international brand experience company with headquarters in Dallas, Texas. The acquisition is part of an overarching strategy that allows Freeman to serve its clients more holistically and streamlines the customer journey, from pre-event marketing, to the onsite user experience, to post-showRead More
For the fifth consecutive year, association and event marketing agency mdg participated in SmallBusiness Saturday by reimbursing its employees a portion of what they spent at local shops related to industries served by agency clients. “As an independently owned agency, we feel a deep connection to small businesses and understand the difference they make inRead More
The Future of Attendee Acquisition December 13 at 1:00PM | 1:45PM Ernest N. Morial Convention Center, Level 3, Room 345 New Orleans, LA Panelists: Kelly Kilga of Association for Print Technologies, Chris Brown of NAB, and Marie Browne of Reed Exhibitions. If you are planning your event’s marketing campaign for the year ahead and wantRead More
CEM Event Marketing December 9, 2018 | 8:30AM to 5:00PM Ernest N. Morial Convention Center, Level 3, Room 339 New Orleans, LA Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of aRead More
San Diego, CA—November 16, 2018—mdg has garnered seven first-place awards, including a “Best in Show” for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’sRead More
Event marketing agency mdg has recruited Marc Blumer to serve as Customer Journey Architect, managing the integration of digital, web and email marketing around the convergence of content and data. The hire is part of the agency’s ongoing commitment to help its roster of association and for-profit clients manage digital transformation within their organizations. Blumer will leadRead More
CEIR Predict September 13-14, 2018 | MGM National Harbor A new geopolitical and geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being reassessed. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences. Technology disruptors are coming atRead More
The Brand Experiencepresented by Jacquelyn Wells, mdg vice president a premier feature of IAEE’s Southeastern Classic Educational Conference July 25-27, 2018 The Classic Center 300 N Thomas St. Athens, Georgia 30601 https://www.eventbrite.com/e/2018-iaee-se-southeastern-classic-registration-35515471732 Once relegated to consumer brands, the brand experience is now finding its rightful place in B2B. Your attendee prospects begin to experience your brand inRead More
Ideation Workshop: Find Your Event’s Next Big Idea (or Two)! presented by Kate Blom-Lowery, mdg pr strategist. May 23, 2018 | 11:30 AM to 1:30 PM Texas Association of School Boards 12007 Research Blvd. Austin, Texas IAEE Central Texas Chapter Forget brainstorming. Ideation is about taking a more structured, purposeful approach to generating, developing and communicating newRead More
SAN DIEGO, CA – Leading event marketing agency mdg has promoted Atlanta-based Jacquelyn Wells into a vice president role, effective immediately. Her path into this elevated position was through her competency in relation to strategic planning and marketing execution, as well as a demonstrated dedication to advancing mdg and the employees and clients it represents.Read More
Convene magazine, the leading meetings industry publication for educational content and professional development, is launching a new marketing column with Kimberly Hardcastle-Geddes acting as contributing editor. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business PublicationsRead More
Managing the Digital Transformation, presented by mdg in cooperation with ECEF/Lippman Connects JW Marriott – Salon I | Washington, DC Tuesday, May 29 | 3:30 to 5 p.m. Session Description: While digital disruption isn’t new to the events business, the importance of having an integrated data, web and digital strategy is gaining traction—and creating immenseRead More
How Event Organizers Are Implementing Millennial-Focused Programs Millennials, the generation of Americans born between 1982 and 2004, are quickly blanketing the workforce. In recent years, the event industry has placed the group under the microscope to help prepare for or even exploit its particular peccadilloes. But this discovery phase, while ongoing, is slowly winding down.Read More