Executive Roundtable Series, presented by mdg mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session will have a theme introduced by a thought leader in a 15-20 minute presentationRead More
July 23, 2020 1:00–2:00 p.m. (EDT) Virtual Event In today’s new normal, the virtual SE Educational Classic will provide information on sponsorships in the age of social media (and COVID-19), bridging the physical and virtual event gap, and attendee marketing. Thought leaders, including Kimberly Hardcastle-Geddes and Jacquelyn Wells, will offer insights with the aim ofRead More
On July 30, 2020, Lippman Connects will produce its first-ever virtual Attendee Acquisition Roundtable, featuring guest speakers, Kimberly Hardcastle and Jacquelyn Wells of mdg. Choosing the Right Technology for Your Online Event Jacquelyn Wells, mdg vice president Although many organizers made the virtual pivot to bridge the gap in the midst of a pandemic, manyRead More
The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that would provide advice and guidance to its members in relation to change management,” said mdgRead More
For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and learning from mistakes—their own and others’—in taking in-person events into the digital realm. According toRead More
The Center for Exhibition Industry Research featured a blog post written by Kimberly Hardcastle, mdg Chief Marketing Strategist, on year-round engagement. The blog encourages event industry professionals to look for ideas and inspiration from brands, like Peloton, outside of our space.
Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot. We’ll provide some guidance andRead More
Virtual events require a different marketing approach than live events. Convene magazine, the leading meetings industry publication for educational content and professional development, featured 8 Steps for Marketing Your Virtual Event, an article by Kimberly Hardcastle-Geddes, chief marketing strategist at mdg.
On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow the audiences they serve. Kimberly Hardcastle, mdg’s chief marketing strategist, will be joined by HerveRead More
SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at www.supportingevents.org. The campaign stresses how important exhibitions and events are for advancing businesses, industries and economies and why, when deemed safe by authorities to do so,Read More
March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries. This signature annual event drew approximately 54,000 registered professionals, packing the halls of the Las Vegas Convention Center, and featured 1,310 companies (including 255 brand new companies) exhibiting acrossRead More
For the seventh year in a row, mdg employees graced their friends, families, and colleagues with Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to honor the 26 innocent lives lost on December 14, 2012,Read More
mdg garnered five first-place awards for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s 2019 Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s creative team has been consistently recognized for the work producedRead More
Digital Focus: Best Practices in User Experience (UX) for Attendance Acquisition March 19, 2020 City Club of Washington 555 13th St NW | Washington, DC Hosted by Ben McRae, Director of Web Strategy at mdg, this session will cover how to apply the latest trends in web design and development to increase registration for yourRead More
December 5, 2019 | 10:00 AM Mandalay Bay Resort and Casino South Pacific D, Lower Level 3950 S. Las Vegas Blvd | Las Vegas, NV What are the attendee acquisition tools, tactics, and technologies you should focus on in 2020? Attend this fast-moving session to find out. You’ll see clearly why content marketing is outRead More
MONROVIA, CA (September 27, 2019) – SuperZoo, produced by World Pet Association (WPA), opened its doors to host the pet product community, August 20-22, 2019, in Las Vegas, Nevada. The largest North American pet product marketplace welcomed more than 21,000 participants and 2,100 exhibitors. The show’s longtime attendee acquisition partner, mdg, employed an integrated omnichannel strategy which includedRead More
SISO Leadership Conference Marketing Breakout: Using Personas for Your Events A Retrospective by Sara Baliti, Senior Account Director at mdg Lauren Ocoma, Vice President of Marketing at Clarion UX, Scott Sherpe, SVP Marketing at Informa, and I recently spoke about the integration of persona research into marketing strategies. While persona research is hot, manyRead More
September 16 – 17, 2019 MGM National Harbor 101 MGM National Ave | Oxon Hill, MD A new geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being redefined. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences.Read More
On a beautiful (but windy!) day in Reston, Virginia, we got to know Liz Irvine and learned about her approach to working at mdg. Learn more about mdg career opportunities on our careers page.
Washington, D.C.—Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees. Created by Marketing Strategist Shauna Peters and Customer Journey Architect Marc Blumer, the enhanced persona development solution is available inRead More