As event organizers wrestle with how to plan for the coming year, many are realizing that hybrid is not just a contingency plan or a Band-Aid. Incorporating integrated models is a viable business strategy that allows event producers to think beyond their physical events and deliver more holistic, omni-channel engagement — and new revenue streams.Read More

Freeman®, the world’s leading provider of digital and live events and brand experiences, today announced the launch of Freeman Event Research. These new research reports provide actionable insights based on data from a broad network of more than 1 million U.S. organizers, exhibitors, brand marketers, and event attendees, making it the most comprehensive offering ofRead More

How Integrated Models Will Evolve in 2021 and Beyond presented by Kimberly Hardcastle-Geddes November 18, 2020 11:00 am www.lippmanconnects.com/events/ECEF Thankfully, we’re no longer in a mad rush to cobble together an online event that replaces a physical one. Now, we should be evaluating 365 community management platforms, more holistic content strategies, and more thoughtful approaches,Read More

Back by Popular Demand: Exclusive Roundtable Series for Event Executives Offering a valuable information exchange and a connection point with industry peers mdg and Freeman are proud to announce that the popular Leading through Disruption: An Executive Roundtable Series will continue, resuming on October 20, 2020. The exclusive six week program, which launched in August,Read More

Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, and more can be overwhelming. Tyler Day of mdg has developed a process, featured in PCMA Convene,Read More

In a recent TSNN blog, Kimberly Hardcastle asked three strategists from Freeman + mdg, Mark Fein, Stacy O’Connell and Tyler Day, to share what they’ve learned from strategizing, planning and marketing digital events that could inform and/or inspire the rest of us.

During Swapcard‘s 3-day online event, Evolve: The Virtual Event for Planners, experts discuss the future of the hybrid event model. In this interview, Walid Bengeloune of Swapcard Canada interviews Jacquelyn Wells of mdg to help explain the essence of hybrid events.

Executive Roundtable Series, presented by mdg mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session will have a theme introduced by a thought leader in a 15-20 minute presentationRead More

The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that would provide advice and guidance to its members in relation to change management,” said mdgRead More

For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and learning from mistakes—their own and others’—in taking in-person events into the digital realm. According toRead More

The Center for Exhibition Industry Research featured a blog post written by Kimberly Hardcastle, mdg Chief Marketing Strategist, on year-round engagement. The blog encourages event industry professionals to look for ideas and inspiration from brands, like Peloton, outside of our space.

Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot. We’ll provide some guidance andRead More

On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow the audiences they serve. Kimberly Hardcastle, mdg’s chief marketing strategist, will be joined by HerveRead More

SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at www.supportingevents.org. The campaign stresses how important exhibitions and events are for advancing businesses, industries and economies and why, when deemed safe by authorities to do so,Read More

March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries. This signature annual event drew approximately 54,000 registered professionals, packing the halls of the Las Vegas Convention Center, and featured 1,310 companies (including 255 brand new companies) exhibiting acrossRead More

For the seventh year in a row, mdg employees graced their friends, families, and colleagues with Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to honor the 26 innocent lives lost on December 14, 2012,Read More

Digital Focus: Best Practices in User Experience (UX) for Attendance Acquisition March 19, 2020 City Club of Washington 555 13th St NW | Washington, DC Hosted by Ben McRae, Director of Web Strategy at mdg, this session will cover how to apply the latest trends in web design and development to increase registration for yourRead More

December 5, 2019 | 10:00 AM Mandalay Bay Resort and Casino South Pacific D, Lower Level 3950 S. Las Vegas Blvd | Las Vegas, NV What are the attendee acquisition tools, tactics, and technologies you should focus on in 2020? Attend this fast-moving session to find out. You’ll see clearly why content marketing is outRead More

MONROVIA, CA (September 27, 2019) – SuperZoo, produced by World Pet Association (WPA), opened its doors to host the pet product community, August 20-22, 2019, in Las Vegas, Nevada. The largest North American pet product marketplace welcomed more than 21,000 participants and 2,100 exhibitors. The show’s longtime attendee acquisition partner, mdg, employed an integrated omnichannel strategy which includedRead More