Hardcastle, Polito to Co-Chair CEIR Predict

September 16 – 17, 2019 MGM National Harbor 101 MGM National Ave |  Oxon Hill, MD A new geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being redefined. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences.Read More

Marketing Under the Influence

Freeman Brand Experience Lab: Marketing: Under the Influence August 29, 2019 | 4:00 pm Freeman 675 N Washington St #200  |  Alexandria, VA Moderated by Kristen Ferrer, Director of Digital at mdg, this session will create a buzz among marketers looking to capitalize on the power of social influence to drive attendance at their nextRead More

mdg Visits Capitol Hill for Exhibitions Day

mdg’s Vincent Polito, Rachel Scharmann and Lilia Dashevsky visited lawmakers on Capitol Hill on June 5 for discussions on key issues that impact the event industry’s $91 billion contribution to the U.S. Gross Domestic Product, including investments in transportation infrastructure, renewed funding for Brand USA, and passage of the JOLT Act. Exhibitions Day is an industry platform designed to facilitateRead More

mdg Unveils Enhanced Persona Solution

Washington, D.C.—Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees. Created by Marketing Strategist Shauna Peters and Customer Journey Architect Marc Blumer, the enhanced persona development solution is available inRead More

mdg Tapped to Present Pre-ECEF Session

Organizational Structures for a Digital World, presented by mdg in cooperation with ECEF/Lippman Connects Tuesday, May 28 | 3:30 to 5 p.m. JW Marriott Washington, DC Session Description: The digital revolution is fundamentally changing the way associations and for-profit event organizers operate, making collaboration, experimentation, nimbleness and continuous improvement critical—especially within a marketing department. AttendRead More

Fox Joining AWE Elevate! Panel

March 7, 2019 | 1:30 to 2:30 PM Mandarin Oriental Hotel Washington, DC Using Fear and Challenges to Succeed Have fears and challenges kept you from taking the next step on your career path? Sit with three leading industry women to learn about the trials, successes and failures on their career journey and be inspiredRead More

Hardcastle Elected to IAEE Board of Directors

The International Association of Exhibitions and Events (IAEE) has announced the results of the elections for its 2019 Board of Directors. Members of IAEE’s Board of Directors are elected on an annual basis by the official voting member of each IAEE member company. All officers serve a term of one year, except the secretary/treasurer whoRead More

Ferrer Leads Event Marketing Session at PCMA’s Convening Leaders

Crafting an Event Marketing Plan That Today’s Attendees Will Respond To January 7, 2019 | 11:15AM – 12:15PM David L. Lawrence Convention Center Level 4 | Room 401-402 Pittsburgh, PA Today’s attendee prospects are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right messageRead More

Event Marketing Agency mdg becomes A Freeman Company

Full-service event marketing and public relations agency mdg has been purchased by Freeman, an international brand experience company with headquarters in Dallas, Texas. The acquisition is part of an overarching strategy that allows Freeman to serve its clients more holistically and streamlines the customer journey, from pre-event marketing, to the onsite user experience, to post-showRead More

Celebrating Small Business Saturday

For the fifth consecutive year, association and event marketing agency mdg participated in SmallBusiness Saturday by reimbursing its employees a portion of what they spent at local shops related to industries served by agency clients. “As an independently owned agency, we feel a deep connection to small businesses and understand the difference they make inRead More

Polito Moderating Panel on the Future of Attendee Acquisition

The Future of Attendee Acquisition December 13 at 1:00PM | 1:45PM Ernest N. Morial Convention Center, Level 3, Room 345 New Orleans, LA Panelists: Kelly Kilga of Association for Print Technologies, Chris Brown of NAB, and Marie Browne of Reed Exhibitions. If you are planning your event’s marketing campaign for the year ahead and wantRead More

Hardcastle Presenting Two Sessions at IAEE’s Expo! Expo!

CEM Event Marketing December 9, 2018 | 8:30AM to 5:00PM Ernest N. Morial Convention Center, Level 3, Room 339 New Orleans, LA Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of aRead More

mdg Wins 7 First-Place Art of the Show Awards

San Diego, CA—November 16, 2018—mdg has garnered seven first-place awards, including a “Best in Show” for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’sRead More

Blumer Joins mdg as Customer Journey Architect

Event marketing agency mdg has recruited Marc Blumer to serve as Customer Journey Architect, managing the integration of digital, web and email marketing around the convergence of content and data. The hire is part of the agency’s ongoing commitment to help its roster of association and for-profit clients manage digital transformation within their organizations. Blumer will leadRead More

Polito, Hardcastle to Chair CEIR Predict

CEIR Predict September 13-14, 2018 | MGM National Harbor A new geopolitical and geoeconomic landscape is being formed as global supply chains and long standing trade agreements  are being reassessed. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences. Technology disruptors are coming atRead More

Jacquelyn Wells to Present at SE IAEE Conference

The Brand Experiencepresented by Jacquelyn Wells, mdg vice president a premier feature of  IAEE’s Southeastern Classic Educational Conference July 25-27, 2018 The Classic Center 300 N Thomas St. Athens, Georgia 30601 https://www.eventbrite.com/e/2018-iaee-se-southeastern-classic-registration-35515471732 Once relegated to consumer brands, the brand experience is now finding its rightful place in B2B. Your attendee prospects begin to experience your brand inRead More

Blom-Lowery to Lead Ideation Workshop in Austin

Ideation Workshop: Find Your Event’s Next Big Idea (or Two)! presented by Kate Blom-Lowery, mdg pr strategist. May 23, 2018 | 11:30 AM to 1:30 PM Texas Association of School Boards 12007 Research Blvd. Austin, Texas IAEE Central Texas Chapter Forget brainstorming. Ideation is about taking a more structured, purposeful approach to generating, developing and communicating newRead More

mdg Expands Leadership Team

SAN DIEGO, CA – Leading event marketing agency mdg has promoted Atlanta-based Jacquelyn Wells into a vice president role, effective immediately. Her path into this elevated position was through her competency in relation to strategic planning and marketing execution, as well as a demonstrated dedication to advancing mdg and the employees and clients it represents.Read More