Event Marketing Agency mdg becomes A Freeman Company

Full-service event marketing and public relations agency mdg has been purchased by Freeman, an international brand experience company with headquarters in Dallas, Texas. The acquisition is part of an overarching strategy that allows Freeman to serve its clients more holistically and streamlines the customer journey, from pre-event marketing, to the onsite user experience, to post-showRead More

Polito Moderating Panel on the Future of Attendee Acquisition

The Future of Attendee Acquisition December 13 at 1:00PM | 1:45PM Ernest N. Morial Convention Center, Level 3, Room 345 New Orleans, LA Panelists: Kelly Kilga of Association for Print Technologies, Chris Brown of NAB, and Marie Browne of Reed Exhibitions. If you are planning your event’s marketing campaign for the year ahead and wantRead More

Hardcastle Presenting Two Sessions at IAEE’s Expo! Expo!

CEM Event Marketing December 9, 2018 | 8:30AM to 5:00PM Ernest N. Morial Convention Center, Level 3, Room 339 New Orleans, LA Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of aRead More

mdg Wins 7 First-Place Art of the Show Awards

San Diego, CA—November 16, 2018—mdg has garnered seven first-place awards, including a “Best in Show” for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’sRead More

Ferrer Leads Social Media Session at Lippman AAR

Strengthen Your Social Strategy: Harness trends to build rock-solid marketing. Presented by Kristen Ferrer, mdg director of digital Attendee Acquisition Roundtable (AAR) October 25, 2018 | 1:00 PM to 2:15 PM City Club of Washington 555 13th St NW Washington, DC Social media continues to rapidly evolve in the digital landscape. In 2018, the worldRead More

Blumer Joins mdg as Customer Journey Architect

Event marketing agency mdg has recruited Marc Blumer to serve as Customer Journey Architect, managing the integration of digital, web and email marketing around the convergence of content and data. The hire is part of the agency’s ongoing commitment to help its roster of association and for-profit clients manage digital transformation within their organizations. Blumer will leadRead More

Polito, Hardcastle to Chair CEIR Predict

CEIR Predict September 13-14, 2018 | MGM National Harbor A new geopolitical and geoeconomic landscape is being formed as global supply chains and long standing trade agreements  are being reassessed. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences. Technology disruptors are coming atRead More

Jacquelyn Wells to Present at SE IAEE Conference

The Brand Experiencepresented by Jacquelyn Wells, mdg vice president a premier feature of  IAEE’s Southeastern Classic Educational Conference July 25-27, 2018 The Classic Center 300 N Thomas St. Athens, Georgia 30601 https://www.eventbrite.com/e/2018-iaee-se-southeastern-classic-registration-35515471732 Once relegated to consumer brands, the brand experience is now finding its rightful place in B2B. Your attendee prospects begin to experience your brand inRead More

Blom-Lowery to Lead Ideation Workshop in Austin

Ideation Workshop: Find Your Event’s Next Big Idea (or Two)! presented by Kate Blom-Lowery, mdg pr strategist. May 23, 2018 | 11:30 AM to 1:30 PM Texas Association of School Boards 12007 Research Blvd. Austin, Texas IAEE Central Texas Chapter Forget brainstorming. Ideation is about taking a more structured, purposeful approach to generating, developing and communicating newRead More

mdg Expands Leadership Team

SAN DIEGO, CA – Leading event marketing agency mdg has promoted Atlanta-based Jacquelyn Wells into a vice president role, effective immediately. Her path into this elevated position was through her competency in relation to strategic planning and marketing execution, as well as a demonstrated dedication to advancing mdg and the employees and clients it represents.Read More

Hardcastle-Geddes to Write Monthly Column in PCMA Convene

Convene magazine, the leading meetings industry publication for educational content and professional development, is launching a new marketing column with Kimberly Hardcastle-Geddes acting as contributing editor. Convene has won numerous awards from Association Media & Publishing, the American Society of Association Executives (ASAE), the American Society of Business Publication Editors (Azbee), Trade Association Business PublicationsRead More

CTA, Informa Featured in Pre-ECEF Session

Managing the Digital Transformation, presented by mdg in cooperation with ECEF/Lippman Connects JW Marriott – Salon I | Washington, DC Tuesday, May 29 | 3:30 to 5 p.m. Session Description: While digital disruption isn’t new to the events business, the importance of having an integrated data, web and digital strategy is gaining traction—and creating immenseRead More

mdg’s Allison Vassallo Contributes to MPI Article on Millennial Workforce

How Event Organizers Are Implementing Millennial-Focused Programs Millennials, the generation of Americans born between 1982 and 2004, are quickly blanketing the workforce. In recent years, the event industry has placed the group under the microscope to help prepare for or even exploit its particular peccadilloes. But this discovery phase, while ongoing, is slowly winding down.Read More

Hardcastle Talks Live Social Video with TSNN

Event Professionals Turn to Live Video to Build Buzz As organic social media reach dwindles and competition for attendees increases, event professionals are increasingly using live streaming on Facebook, Twitter, Instagram and other sites to achieve a number of goals. Experts expect the live video trend to grow throughout 2018, including mdg President Kimberly Hardcastle-Geddes,Read More

mdg Wins 7 First-Place Art of the Show Awards

mdg has garnered seven first-place awards for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s design team has been consistently recognized for the work produced for association andRead More

mdg Launches Video Marketing Division

Association and event professionals are forever in search of innovative ways to attract members, drive attendance and otherwise engage their audiences. Over the past decade, mdg has built up its suite of services to respond to these demands, incorporating new tools, technologies and tactics that are effective at getting noticed and compelling action. The agency’sRead More

mdg Continues Expansion with Opening of Chicago Office

CHICAGO – On June 1, mdg will officially open the doors of its fourth office to better serve a growing roster of clients in the Midwest region, including the National Restaurant Association, ISSA, BAI, the International Carwash Association and AEM. Located at 35 East Wacker Drive in Chicago, the downtown office will be led by Leana Salamah, accountRead More

Anjia Nicolaidis to Lead International Marketing Division at mdg

Event marketing agency mdg has recruited Anjia Nicolaidis to serve as its International Marketing Specialist. The hire is part of the agency’s ongoing commitment to providing strategic international marketing counsel for its roster of association and for-profit event clients. Nicolaidis will lead an existing team of marketing strategists, including those who have lived and workedRead More

mdg & NASSP win Association TRENDS All-Media Contest

The National Association of Secondary School Principals (NASSP) has been recognized by Association TRENDS All-Media competition for the redesign of its flagship magazine, Principal Leadership. mdg led the redesign and editorial overhaul for NASSP and oversees the monthly production of the magazine, which placed for awards for Most Improved Magazine or Journal, as well as Best Monthly ProfessionalRead More

IBIE Featured in PCMA Convene

How do mdg and the International Baking Industry Expo (IBIE) Show Committee keep the triennial trade show from getting stale? Christopher Durso of PCMA Convene shares our story here.