mdg has launched an informative video series to help event marketers succeed in the wake of the global Coronavirus pandemic. Each 5 minute video offers 3 actionable takeaways, covering everything from strategic planning to digital marketing to online events. Watch them all go straight to the ones that most interest you: Preparing for aRead More
Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably the first essential step to ensuring a successful live-to-virtual pivot. We’ll provide some guidance andRead More
Take Your Event Online: Key Factors to Consider When Planning a Digital Event As a show manager, no matter the size of your meeting, conference, or congress, digital interaction is your new reality to connect your community. It’s unfamiliar, it’s different, but it’s also an opportunity in disguise Your event community is waiting for youRead More
Attendee Acquisition Reset: Building an Event Audience in a Post COVID-19 World March 31, 2020 Join mdg’s chief marketing strategist, Kimberly Hardcastle-Geddes, as she shares practical advice on developing an agile approach to attendee acquisition. As COVID-19 changes the world in significant, unprecedented ways, attempting to revert to ‘business as usual’ could have devastating consequences onRead More
Northstar Meetings Group, the premier online platform for business and sports event organizers, planners and incentive program professionals, featured an article by Kimberly Hardcastle-Geddes about resetting attendee acquisition efforts in light of the COVID-19 pandemic. Reach Kimberly Hardcastle-Geddes at (619) 261-9580 or [email protected]
On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow the audiences they serve. Kimberly Hardcastle, mdg’s chief marketing strategist, will be joined by HerveRead More
Convene magazine, the leading meetings industry publication for educational content and professional development, featured an article by Kimberly Hardcastle-Geddes about marketing amid Coronavirus concerns. Reach Kimberly Hardcastle-Geddes at (619) 261-9580 or [email protected]
Creating an audience for a virtual event requires a specialized approach. Event marketing experts, mdg, can customize the right strategy, tactical plan, creative and messaging to attract a sizable and relevant audience to your virtual offering. From awareness to consideration to conversion and participation, mdg will use performance modeling to architect a customer journey that helps you achieve the ROO and ROI you desire. Specifically, weRead More
SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at www.supportingevents.org. The campaign stresses how important exhibitions and events are for advancing businesses, industries and economies and why, when deemed safe by authorities to do so,Read More
March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries. This signature annual event drew approximately 54,000 registered professionals, packing the halls of the Las Vegas Convention Center, and featured 1,310 companies (including 255 brand new companies) exhibiting acrossRead More
For the seventh year in a row, mdg employees graced their friends, families, and colleagues with Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Sandy Hook shootings. Wanting to honor the 26 innocent lives lost on December 14, 2012,Read More
mdg garnered five first-place awards for marketing and design excellence from the International Association of Exhibitions and Events (IAEE)’s 2019 Art of the Show competition. The design contest honors the most original, creative and trend-forward promotional materials for the exhibitions and events industry. Since 1994, mdg’s creative team has been consistently recognized for the work producedRead More
Digital Focus: Best Practices in User Experience (UX) for Attendance Acquisition March 19, 2020 City Club of Washington 555 13th St NW | Washington, DC Hosted by Ben McRae, Director of Web Strategy at mdg, this session will cover how to apply the latest trends in web design and development to increase registration for yourRead More
December 5, 2019 | 10:00 AM Mandalay Bay Resort and Casino South Pacific D, Lower Level 3950 S. Las Vegas Blvd | Las Vegas, NV What are the attendee acquisition tools, tactics, and technologies you should focus on in 2020? Attend this fast-moving session to find out. You’ll see clearly why content marketing is outRead More
MONROVIA, CA (September 27, 2019) – SuperZoo, produced by World Pet Association (WPA), opened its doors to host the pet product community, August 20-22, 2019, in Las Vegas, Nevada. The largest North American pet product marketplace welcomed more than 21,000 participants and 2,100 exhibitors. The show’s longtime attendee acquisition partner, mdg, employed an integrated omnichannel strategy which includedRead More
SISO Leadership Conference Marketing Breakout: Using Personas for Your Events A Retrospective by Sara Baliti, Senior Account Director at mdg Lauren Ocoma, Vice President of Marketing at Clarion UX, Scott Sherpe, SVP Marketing at Informa, and I recently spoke about the integration of persona research into marketing strategies. While persona research is hot, manyRead More
September 16 – 17, 2019 MGM National Harbor 101 MGM National Ave | Oxon Hill, MD A new geoeconomic landscape is being formed as global supply chains and long standing trade agreements are being redefined. Organizational models are evolving to be more open and participatory. The media is having a profound impact on the attitudes and behaviors of our audiences.Read More
On a beautiful (but windy!) day in Reston, Virginia, we got to know Liz Irvine and learned about her approach to working at mdg. Learn more about mdg career opportunities on our careers page.
Washington, D.C.—Attendee acquisition agency mdg has launched a multi-level persona offering that effectively blends key behavioral data points with demographic and psychographic profiles to create more accurate characterizations of past, prospective and current event attendees. Created by Marketing Strategist Shauna Peters and Customer Journey Architect Marc Blumer, the enhanced persona development solution is available inRead More
mdg’s Vincent Polito, Rachel Scharmann and Lilia Dashevsky visited lawmakers on Capitol Hill on June 5 for discussions on key issues that impact the event industry’s $91 billion contribution to the U.S. Gross Domestic Product, including investments in transportation infrastructure, renewed funding for Brand USA, and passage of the JOLT Act. Exhibitions Day is an industry platform designed to facilitateRead More