As event professionals, it’s our job to plan the best experiences possible — and prepare for worst-case scenarios. So, how should we be approaching communications — specifically, crisis communications — in the midst of the ongoing COVID-19 pandemic? mdg’s team Read More

If there’s one thing event professionals have learned this year, it’s the importance of diversification. For decades, we’ve relied heavily on our trade shows, conferences and meetings to connect and engage our communities—and depended on the revenue to keep our Read More

As event organizers wrestle with how to plan for the coming year, many are realizing that hybrid is not just a contingency plan or a Band-Aid. Incorporating integrated models is a viable business strategy that allows event producers to think Read More

Freeman®, the world’s leading provider of digital and live events and brand experiences, today announced the launch of Freeman Event Research. These new research reports provide actionable insights based on data from a broad network of more than 1 million Read More

How Integrated Models Will Evolve in 2021 and Beyond

presented by Kimberly Hardcastle-Geddes
November 18, 2020 11:00 am
www.lippmanconnects.com/events/ECEF

Thankfully, we’re no longer in a mad rush to cobble together an online event that replaces a Read More

Back by Popular Demand: Exclusive Roundtable Series for Event Executives
Offering a valuable information exchange and a connection point with industry peers

mdg and Freeman are proud to announce that the popular Leading through Disruption: An Executive Roundtable Series will continue, Read More

Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, and more Read More

In a recent TSNN blog, Kimberly Hardcastle asked three strategists from Freeman + mdg, Mark Fein, Stacy O’Connell and Tyler Day, to share what they’ve learned from strategizing, planning and marketing digital events that could inform Read More

During Swapcard‘s 3-day online event, Evolve: The Virtual Event for Planners, experts discuss the future of the hybrid event model. In this interview, Walid Bengeloune of Swapcard Canada interviews Jacquelyn Wells of Read More

Executive Roundtable Series, presented by mdg

mdg, A Freeman Company is launching an exclusive program for executive-level event professionals, called Leading Through Disruption: An Executive Roundtable Series. This weekly peer-to-peer exchange will focus on future-scaping and change management. Each week’s session Read More

The Society of Independent Event Organizers (SISO) has launched several new programs in the wake of COVID-19, two in collaboration with mdg. “When the pandemic hit, we worked with SISO leadership to develop a couple of new content offerings that Read More

For the past several months, event organizers—skilled in producing trade shows and conferences in physical environments—have been navigating the uncharted terrain of digital events, many for the first time. In doing so, they’ve realized the importance of agility, speed, and Read More

The Center for Exhibition Industry Research featured a blog post written by Kimberly Hardcastle, mdg Chief Marketing Strategist, on year-round engagement. The blog encourages event industry professionals to look for ideas and inspiration from brands, like Read More

Like everyone else, producers of live conferences and trade shows have had a challenging spring. As such, many are working tirelessly (and well outside their comfort zones) to take their physical events online. Selecting the right technology platform is arguably Read More

On Thursday, April 9, the event community is coming together to collectively explore solutions for expanding events beyond physical locations. The mission is to provide a forum where organizers can learn more about the best virtual and online solutions that unite and grow Read More

SISO and UFI are encouraging event organizations who are moving their events forward to participate in a “This Show Is Open” campaign by using the mdg-created tools available at www.supportingevents.org. The campaign stresses how important exhibitions Read More

March 2, 2020 – Dallas, Texas – World of Concrete 2020 concluded its 45th edition with a very strong event for the concrete & masonry industries. This signature annual event drew approximately 54,000 registered professionals, packing the halls of the Read More

For the seventh year in a row, mdg employees graced their friends, families, and colleagues with Random Acts of Kindness as a way to spread a little more love in the world. The initiative originally began in response to the Read More

Digital Focus: Best Practices in User Experience (UX) for Attendance Acquisition

March 19, 2020
City Club of Washington
555 13th St NW | Washington, DC

Hosted by Ben McRae, Director of Web Strategy at mdg, this session will cover how to apply Read More