Many event marketers are still sorting through an infinite number of online event platforms to find the right one for their virtual events. Evaluating all the promises of enhanced networking, engaging content delivery, facilitated commerce, new sponsorship opportunities, and more can be overwhelming. Tyler Day of mdg has developed a process, featured in PCMA Convene, that utilizes 5 “P’s” to measure virtual event platforms’ strengths, weaknesses, and overall ability to deliver on attendee and exhibitor expectations.