PCMA Features Tough Love for Tough Times

Event marketers have been reluctant to accept that the effects of COVID-19 are not only painful and far-reaching, but that they will be long-lasting, as well. As such, many have been hesitant to take the kinds of drastic steps that will be necessary to overcome the current challenges and, more importantly, to seize the future opportunities associated with the crisis. Read this “tough love” advice from Kimberly Hardcastle, featured in a recent PCMA newsletter.