As event organizers wrestle with how to plan for the coming year, many are realizing that hybrid is not just a contingency plan or a Band-Aid. Incorporating integrated models is a viable business strategy that allows event producers to think beyond their physical events and deliver more holistic, omni-channel engagement — and new revenue streams. While there’s no one-size-fits-all solution, mdg’s Jacquelyn Wells shares some best practices in this PCMA Convene article.